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Dissertation
Introduction
英国论文提纲Chapter 1: Literature Review
Semiotics
1. Bignell J (2002) Media Semiotics: an introduction
2. Chandler. D (2003) Semiotics
Advertising
1. Williamson J (1995) Decoding Advertisements: ideology and meaning in advertising
2. Fowles. J (1996) Advertising and Popular Culture
3. Myers. G (1999) AD Worlds
4. Messaris . P (1997) Visual Persuasion
5. Cook G(2001) The Discourse of Advertising
6. Goldman R(1995)Reading ADS Socially
7. George E.Belch and Michael A.Belch (2007) Advertising and promotion: McGraw-Hill Irwin[page170-171]
8. Corrigan, P.(2003) The sociology of consumption: Oxford Press [Page 72-75]
9. Belch,G.(2007)Advertising and promotion
10. Mackay, Hugh(1997) Consumption and everyday life
11. Hirst, I. R. C, Reekie, W. Duncan(1977) The Consumer society
Feminism
1. Mac an Ghaill(2007) Gender, culture, and society : contemporary femininities and masculinities
2. Gagnon, John H, Simon, William (2005)Sexual conduct : the social sources of human sexuality, 2nd Edition
3. Evans J (1996)Feminist Theory Today
4. Schiebinger L (2000) Feminism and The body
5. Nava M (2002) Changing Cultures: Feminism, Youth and Consumerism
6. Mcrobbie A (2009) The aftermath of Feminism
7. Mcrobbie A (1998) Postmodernism and Popular Culture
Chapter 2: Methology
1. Semiotics
Sample:
FiFi UK Fragrance Awards 2010
Woman fashion magazines: Vogue, Glamour, Harper’s Bazaar, Elle, Cosmopolitan
1. Coco Mademoiselle by Chanel (Fragrance of Decade)
2. Flora by Gucci (Best New Fragrance Print Advertisement)
3. Rose The One by Dolce & Gabbana (people’s choice)
4. Lola by Marc Jacobs (Best New Prestige Female Frangrance)
2. Questionnaires
30 copies done
Age: 20- 25
Gender: Female
Chapter 3: Analysis and Findings
Chapter4 conclusion