SWOT Analysis of Internet Bank Business for AGRICULTURAL Bank
Accounting and Finance财务会计学
After joining the world trade organization, the AGRICULTURAL bank is facing enormous challenges to develop internet banking business. 加入世界贸易组织后，中国农业银行发展网上银行业务面临着巨大的挑战。It can be said that the opportunity and the risk coexist, both have advantages and disadvantages,.这可以说是机会和风险并存的，既有优点又有缺点。 Below is the SWOT analysis of AGRICULTURAL bank to develop business of the internet bank. 下面是中国农业银行发展网上银行业务的SWOT分析。
Strengths优势
(1) AGRICULTURAL bank changes a lot in the mechanism, system, management structure, and achieved good economic benefits. 中国农业银行在机制、体制、管理结构方面改革了很多，并取得了良好的经济效益。By June 30, 2007, the domestic and foreign assets have breakthrough RMB 6 trillion yuan; its business income is 99.786 billion yuan, a year-on-year increase of 40.81%; it realizes profit before tax 50.542 billion yuan, a year-on-year increase of 54.03%; Net profit is RMB 34.255 billion yuan, a year-on-year increase of 47.50%; Earnings per share is 0.15 yuan, a 50.00% increase year-on-year.
(2) AGRICULTURAL bank has a large service network all over China, 中国农业银行拥有遍布中国的庞大的服务网络So this can carry out internet banking services well, and almost cities in China has its service network, so the advantages are obvious.
(3) AGRICULTURAL bank belongs to China local commercial bank, 中国农业银行属于中国本土的商业银行 It has the cultural advantage contrast to foreign banks. The domestic enterprises and residents have a common cultural background and historical connection, so the market image is outstanding.
(4) AGRICULTURAL bank has a large number of customers resources, there is numerous customers who do not lack high quality assets.
(5) AGRICULTURAL bank has remarkable electronic achievements, 中国农业银行有显著的电子成就 With coverage of the country's large computer network system, it has the world's top bank information technology, which has large capacity, rich function of business processing system. Based on the strong and safe platform, internet banking business processing is fast and safe.
Weakness劣势
(1) The managers and staffs in the basic banks have the inadequate understanding on the development of internet banking, neither have the consciousness to develop internet bank. 实体银行的管理人员和工作人员对发展网上银行的认识不足，也没有开发网上银行的意识。
(2) Assessment mechanism is not sound; business of the internet bank is still the cost-center, not profit center. 评估机制不健全，网上银行业务仍然是成本中心，而不是利润中心。
(3) Compared with foreign Banks, actual capital strength is weak. Foreign Banks in China usually are the world famous banks. They have a plenty of financial industry giant “aircraft carrier”, capital strength is large. Because these large foreign Banks usually build their international network, and its multinational management ability is very good.
(4) And compared with ICBC, its internet banks has certain gap
In 2007, baidu data center ranks for 10 internet bank of Chinese capital that Internet users pay the most attention,。
Opportunity机会
(1) The Internet users has expanded rapidly. 互联网用户规模迅速扩大。China Internet network information center (CNNIC) released the latest “China Internet network development statistics report “ which shows that ended on July 20, 2011, the total number of users reach to 485 million, and the number of broadband Internet users reach 450 milion, to half a year the average every minute nearly increases 100 new Internet users, half a year's growth is close to 2006 the whole growth, Internet penetration rate is 12.3%, China's web sites reach to 1.31 million, the number of computer reach to 67.1 million. The Internet growth plays a great role in promoting of Internet users in the development of the bank on the net, especially the development of personal Internet bank.
(2) AGRICULTURAL Bank can learn to the foreign-capital banks to speed up its own pace of the business of the bank on the internet. 中国农业银行可以借鉴外资银行的经验来加快自己网上银行业务的步伐。Bank of America enters China and provide reference system and competitive object for AGRICULTURAL bank, can act as a demonstration, motivation and communication role, this will promote AGRICULTURAL bank to speed up the development of the pace of the business of the bank on the internet, and push forward the technical improvement and financial innovation process.
(3) More and more enterprises to establish internal fund settlement network, which provides more opportunities for AGRICULTURAL bank development of internet bank.
(4) the activities of the capital market light the national people's investment banking enthusiasm, the bank queue is serious, the market survey shows that the average time for customer queue in the site of the counter is more than 45 minutes, and stock, fund and other investment financial products trade frequently, which make people have tired of waiting in line, and more customers accept internet bank for business.
(5) The rapid growth of the Internet and the rapid development of electronic commerce make banks to play more and more obvious role in the third party payment market.
(6) the implement of “electronic banking business management method”, “the electronic signature law of the People's Republic of China”, “the electronic bank security assessment guidance” provide policy level guarantee and support for internet bank.
Threats威胁
(1) the foreign Banks will make use of the advantages of the internet bank to provide a full range of services for the domestic high-quality clients, so domestic high-quality clients lose. 外资银行将利用网上银行的优势，为国内优质客户提供全方位的服务，因此国内的优质客户就流失了。Foreign Banks can break through service areas and service time limitations through the internet bank business. They can serve high-quality domestic customers with mortgages, financing, trust, lease, insurance, securities underwriting and the discount brokerage and information consulting and other comprehensive one-stop services.
(2) The brain drain. Foreign Banks will attract domestic bank of talents with the favorable treatment, superior work conditions, the advanced management and alluring opportunity going abroad.
(3) The Trojan horse threat木马威胁
Hackers and the Trojan horse overrun in the bank on the internet, making the security of the internet bank to be a growing problem. “The 2009 China internet bank report” shows that more than 50% even two-thirds of the people don't intend to use or can't dare to use the bank on the internet, the main reason is the safe problem. Rising latest security report also points out, the current mainland China appear new Trojan virus quantity is more than 30% of the global total amount, which forces people to give up internet ban, because these virus need professional software to screen and killing, such as “internet bank thieves,”, “spyware”, the security of internet transactions before is still the biggest worries in consumers' mind.