Project Description
项目介绍
Due to limited funding is only $ 50,000, so I can think of nothing better projects , time constraints so there is no better inspiration temporarily come to a traditional industry, garment industry .
因为资金有限只有5万元，所以我想来想去没有啥子更好的项目，时间焦虑也没有更好的灵感所以暂就来个传统行业，裙子行业。
My project is to make the garment industry , to open a women's clothing store .
我的项目是做裙子行业，开个女式裙子店。
Prior to selected industries , I first measure their number of venture capital , $ 50,000. Because the total investment in various industries with high and low , every industry is different, so , first measure they own those funds industry can do , come back to do further planning .
在选定行业之前，我先权衡自个儿的风险资金有若干，5万元。由于，七十二行的总投资有高有低，每一种行业都不同，所以，先权衡自个儿所领有的资金能够做那一些行业，再来做进一步的计划。
Choose clothing stores are the advantages of the apparel industry is more mature, lower-cost projects need easy access too easy to start . And also a little interested in their own clothing , be a combination of interest and career , huh, huh .
Storefront location
Great influence on the choice of location for future business conditions of the store , so be sure to find a good store business district location . After investigation, I found this quick Xinzhuang Minhang district is good, Minhang District, one of the main residential areas as the development of the United States , it is the center of Minhang Xinzhuang , where well-developed transportation, population density, the market is not the problem . And after here also built a large commodity trading center in Asia , the prospects are bright. Finally, I chose to store the Xinzhuang clear water on the road, only to suffer the store there is a bus stop in front of a main road , usually coming and going day and night . And one hundred meters away is the subway station , the flow of people imagined. They are old neighborhoods around a fixed population, land mature, strong spending power . In addition, I found that there are several of the few street clothes shop , but most of the high positioning , expensive, monotonous style scarce. Usually have few people to patronize . While here, but because residents are mostly ordinary people , the rich few , not suitable for the sale of luxury goods . Although the large flow of people here , but mostly working people , the purchasing power of middle and low . My position is in line with the market demand in the low block . At the same time , and several other stores do not conflict , differences exist.
Rental store is not high 5000 yuan / month, paid a three- pressure , ( the United States so ) . After looking for a good store , the next step is to sign the contract with the landlord . Moreover, this action can not be too early, in front of several steps must be carried out after the completion of the order . Because, once the contract with the landlord , they begin to pay the rent , they will naturally have the time pressure. So , before I signed with the landlord , do all the preparatory work and writing data ( including the business license of the handle so here I will not boil out of ) , are the first ready. In the contract with the landlord , the lease is best not to be too short , if only to sign a year , you may want to start one year after recovery, he was the landlord to recover to store the results of a term of three to four years as an ideal signing period . I signed a contract for three years , operating out of the question in the future if I can sublet ( where the rent has been up ) . Store lease down, take some of the decor , so I EQ to the landlord , rental starting date so that he deducted decorating period to reduce rental expense . Oh, burn less energy to burn less points, only 50,000 yuan Who we start gold yet.
Store decor
Well rented storefront , the following should be renovated . Decor relation to a shop management style, and the appearance of the first impression , so the decor is very important to select vendors , manufacturers are looking for decorating decorating experience must be related to the store . For example, we must find the open cafe coffee decor has experienced vendors, open children's language would have to find a children's cultural and educational experiences decor manufacturers . Because, if there is no decoration decor vendors experience the same type of store , to the time the decor out of the shop, on the practical operation , it may not be able to fully meet the demand. By then , if the torn up and redone , of course, costly and time consuming .
So, I ask before decorating decorating company first drawing, including plan, elevation , side view, the use of material, color , size , etc., should be clearly stated in advance . In order to facilitate communication and clearly wants to look like their own decorating , decorating best to bring manufacturers to the same type of store to the field to observe and make it clear that they want to feel and decorating , so out of the store decor , will be relatively close to their own ideas.
I asked decoration effect is as follows:
Entrance clearly eye-catching ad , so people passing glance the store is selling something ! Importantly, the same clothes hanging in the shop will be different grades with different effects , not because the overall image of the store affect their own clothes grades, affecting the customer to buy ! course shop just opened paperback appropriate.
Lighting and other hardware equipment is also very important, if not bright enough shops bore , giving the impression that like the verge of bankruptcy ! Night door lights must be bright , all of a sudden be able to attract the attention of passing customers ! Lights also make clothes more attractive but there will be different in different lighting effects, combined heating and cooling is the most suitable clothing , if all is cold ( that is usually seen in white light ) shop though bright, but feels pale enough warm clothes will appear not soft ! plus warm light ( usually visible spot like the yellow light ) can neutralize pale feeling irradiated clothes more attractive ! air conditioning in the summer will need ready , otherwise it is difficult to retain customers shop have the patience to pick clothes , body stick Zizi , trying on clothes would not be feeling !
Decor spent a total of 5,000, which is the province with some flowers , including my own unskilled laborer , on the point of 50,000 , forget it .
Picking and purchase channels
Everything is in place only a strong wind , the following entry to the topic , I talk about how to make money buying tools : clothes, how purchase selected goods
Picking and stocking
Selected goods : sampling , style, brand , quantity
Selected goods to master the local market : What are the new breed of social trends appear how to sell the stock price gains of how much purchasing power status can be a pretty good idea of how generally ? ? ? ? ? .
Brand to brand-name -based, export- oriented goods .
To purchase merchantability , appropriate to the preparation of the purchase plan , of course, in the purchase process can also be modified strain . When the purchase , the first on the market to take a turn , take a look at a comparison and ask , calculate, think later proceed to implement the purchase
Less into the test market , then purchase the right amount. Because it is so new store openings must be more style , giving customers the choice of a large room .
Arrange the purchase of three or four each week , so every Saturday there is definitely a new arrival store , but only on a part of the new goods, a part of the keep Sunday on ! If you enter the sales season , three or four days up once the goods !
Like "March " , " May Day" , " National ", and several selling climax , and then when you do not wait until almost time to prepare the goods , two weeks in advance before you can begin to prepare it! Give yourself enough time to arrange the job !
Purchase channels :
American seven Po Hangzhou Evergreen Garment wholesale clothing or wholesale market . New store openings temporarily purchase only seven Po clothing wholesale market . Same city nearest convenient , such as future sales go up in to Hangzhou Evergreen Garment wholesale market.
Manpower Planning
I plan to hire three people , two beautiful little girls best mm ( do not call me the color , the heart of beauty in everyone , pretty easy to attract customers Austrian mm ), mainly in charge of receiving the customer , they shift down . Another trick an older aunt and my own shift points down cashier , I basically have to look at in the store (except for the purchase or important things , their own business should be tired of ) . Two little girls wages, 800 / month + commission , mentioning become 1% of monthly turnover , increase their motivation . Bigger aunt , too, 800 / month + commission 1% , not the cash register is a problem it is to be responsible .
The amount of investment analysis, cost analysis per month
Rates: 5000 / month, paid a three-pressure , XX0 dollar
5000 renovation costs
The first payment XX0 yuan clothes
Other costs 1,000 yuan
Wages may be the end of the first knot , do not count in the early 50000
Liquidity make use of the remaining 4000
Marketing Strategy
Opening Promotion
When everything is ready , ready to elective official opening . To attract customers opening day , do some promotional activities was inevitable , nothing more discount promotions , giveaways and sweepstakes and other three types. While distributing leaflets in some neighboring cells .
Clothes on display
The key is to make women's product variety, customers have enough room for the selection , which is different from other brand stores , instead of relying primarily to sales of several models of ! The products on display to highlight the characteristics of their own clothing , the tops, skirts , pants , suits and other separate display, in addition to the store looks neat but also to a customer outside the purpose to facilitate the selection of the purchase , if only to buy a skirt , he simply skirt class selection, if you want to buy a skirt with a blouse , you can directly Top class to go with ! large amount of money can be used to model a kind, the kind of clothes is often the fastest selling ! window of the sample must be frequently changed , this can not be lazy !
Long-term development of marketing strategies
Principles: every week a new stock shelves, to mid-range , high and low supplemented ( low grade embellishment to taste)
Strategy: Try to which every aspect of standardization made to prepare for the future development of the chain , ie copy mode
Services : Basic training benefits salesperson , customer service attitude and service purposes. Regardless of whether the customer to buy clothes or have less money to buy clothes smiling visitor out to be allowed to leave satisfied , often the past it may have a beneficial degree of word of mouth in the United States , but also will have repeat customers. Customer requirements may be realized as the premise to meet .
Method:
Initial surprise to shop
Complimentary trinkets, small pendant , allowed the customer to fill out a long form ( do customer database )
To increase the likelihood of its next store
New Arrivals convey weekly information
The use of the customer database to impose some kind of excuse for small favors, or tell it to the store to receive a discount message, or free delivery -season clothes ( to be quantified ) or send birthday gifts , etc.
Customers who purchase the right amount of time to inform Ms. handbag purchase 400 yuan to send a lady's handbag ( ladies handbags to display it in the shop , the purchase price of 38 yuan to 300 + kind of appropriate, value for money to the customer feeling ) or cumulative consumption 600 yuan and above. ( After rewarded in the new cumulative )
Satisfaction with shopping and make it possible to introduce the store to buy other buyers
Inform the customer can buy a large quantity or concessions, such as: a purchase over 500 yuan and above 20% discount , or inpidual cumulative spending 1,000 yuan only get a 20% discount for Gold
Introduce new customers , such as: introduction of a new customer acquisitions per 200 yuan and above and other referees to send 50 yuan shopping volume.
Occasional discounts
To some extent, people are like petty , especially a woman . Shop Grand Opening earn send , shop goods 20% discount buy one get one strategy can also be used ( to send the goods to unsalable goods mainly season goods supplemented )
These signs are usually able to seize a woman's heart.
Several times a year to do the short sale , the price set at 10-30 yuan, very poly popularity ! Then processed together unsalable paragraph cheap store ! Such as 51 , eleven , 38 and so the best time
Summary
In summary I used 50,000 yuan to open a women's clothing store , is not of course need to be successful in practice to test。